Someone just asked an AI who to hire. You weren't on the list.

Your reputation used to be a page of search results people scrolled through. Now it's four names in a machine's answer, and you're either one of them or you don't exist.

Asked this week

You

Buyer

Find out where you stand

Two things: who you are, and whose position you'd take if you could.

Your name

Your LinkedIn

The person you want to become

Around four minutes. No account needed.

Asking a model about yourself tells you nothing.

Type your own name into ChatGPT and it will be generous about you. It's generous about everyone. You handed it the answer and it agreed with you.

The only question that separates people is the one where your name hasn't come up yet. That's the question your next client types.

Asking about you

Your name is already in the question. Everyone passes this, which makes it worthless as a measurement.

"Is she good at what she does?"

Asking for someone

No name in the question. A handful come back out of everyone who could have. This is the only thing we score.

"Who should we be talking to?"

There is more than one way to be missing.

Most tools count how often you're mentioned. A count can't tell the difference between having built nothing and having built the wrong thing, and the second is far more expensive to leave alone.

Absence

Nothing for a model to find. The work is real, but it lives in client folders and closed rooms, and none of it carries your name in public.

Build

Fragmentation

The work exists, spread across platforms, company names and old bios, with nothing tying it back to one person. The model can't assemble you.

Consolidate

Misdirection

A strong footprint pointing somewhere you no longer want to go. Every signal anchors you to the career you're leaving, and volume alone won't shift it.

Re-anchor

Nobody stays motivated by a seven-year target.

So we don't only show you the person you named. We show you everyone standing between the two of you, because one of them is close enough to pass before the year is out.

22 / 30 The person you named

17 / 30 Someone you've heard of

11 / 30 Someone you haven't

3 / 30 You

We don't write anything for you.

There's no content calendar in here, no posting schedule, and no promise that doing five things will put you in the answer. Nobody can make that promise honestly yet, and the ones who do are selling you something else.

What we can show you is exactly what the people ahead of you built, in what order, and which of it you're missing. Every item comes with the link it was checked against. If we can't source it, we don't print it.

If you'd rather not build it yourself, Scala does this work for clients. That sits at the end of the report, well away from the numbers.

Who are you, and who are you trying to become?

If you can't name the second person, this isn't built for you yet. That's not a sales line. The whole measurement depends on it.